To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

SuperStore is a global retail company headquartered in the UK, serving thousands of customers across multiple international markets. Over recent years, the company has transitioned from small-scale ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Chewy, Navy Federal Credit Union and Aldi lead a group of 750 companies recognized for delivering the best customer service in America, according to a study by USA TODAY and its research partner Plant ...

Target customers will soon see more smiles and maybe even exchange more pleasantries with employees, thanks to a new staff policy the retailer has implemented, the company said. The new policy ...

Being intentionally choiceful about which customers you serve is not a new idea. Yet too many leaders avoid it, hanging on to wrong customers who cost more in time, energy, and reputation than they’re ...

Abstract: Customer segmentation is a method that uses un- supervised machine learning to segment customers by common characteristics, behaviors, and wants. This technique enables companies to market ...

Spectrum’s alarming loss of internet customers has landed it in hot water. Spectrum, which Charter Communications (CHTR) operates, has been on a downward spiral over the past few years as the ...