Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI ...