Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

13 October 2006 Some assume that only management needs to worry about SMART objectives because it is responsible for setting goals, but in reality, everyone sets goals, regardless of his rank in the ...

Metrics help a business determine whether its goals are being achieved, but only if they have been carefully chosen to represent progress towards central objectives. To write a metrics plan, involve ...