Laundry detergent brands offer everything from scoopable powders to water-free detergent sheets, but the top-selling brand doesn't chase novelty.

In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist. He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how ...

Washing all your laundry in cold water can save you over $150 a year — and Tide wants to make sure shoppers know it. That’s because their star-studded “cold water wash” marketing campaign is helping ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

But, beyond that, the FMCG-giant was reportedly caught off guard by how popular the Dollar Shave Club – an online subscription service for razors – proved to be among consumers, and the resulting ...

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents. The compacted Tide and ...

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

Our breakdown of the best laundry detergents saves you the guesswork and helps you avoid the worst performers from Consumer ...

For more than a year now, I've been hearing of people who make their own laundry detergent. Friends, relatives and even some of my co-workers have tried it. They rave about how inexpensive the ...