Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

There were seven confirmed algorithm updates (two less than last year). But Google's March core update was Google's biggest update ever. Google launched seven official and confirmed algorithmic ...

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

Google has confirmed that a massive leak of some 2,500 internal documents related to its search engine is authentic – and one expert said the trove shows that “Google tells us one thing and they do ...

Google is updating its search algorithm to combat SEO spam, aiming to detect and filter out automated content more effectively alongside other adjustments. In response to user feedback about a decline ...

In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common ...

Search-engine algorithms are not the main force steering people towards misinformation — Internet users’ own clicks are, according to an analysis of 14 billion search-result pages from the search ...

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Learn how a Generative Engine Optimisation agency can transform your SEO strategy by aligning content with AI-driven search ...