Identity is the New Currency: In a world of autonomous AI agents, “data without identity is worthless.” Media companies must ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

When tools like ChatGPT first launched, they weren’t even connected to the internet. No real-time knowledge, no live queries, just pretrained data with a cutoff point. Two years later, Perplexity, a ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Tighter regulations, advancing AI integration, and a desire for greater authenticity will continue to re-shape what social ...

An artificial-intelligence algorithm that discovers its own way to learn achieves state-of-the-art performance, including on some tasks it had never encountered before. Joel Lehman is at Lila Sciences ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.