While most American women walk down the aisle on their wedding day in a white dress with a soft, romantic makeup look, Indian brides walk the aisle donning traditional outfits in vibrant colors with ...

TikTok's beauty community delves into the Asoka makeup trend inspired by 'Asoka', led by Kareena Kapoor Khan. Embracing Indian bridal makeup and vibrant colors, artists dance to 'San Sanana', ...

With the country’s cosmetics industry projected to grow to $20 billion by 2025, brands are leveraging innovative strategies and collaborations to meet the high expectations of modern brides The Indian ...

If you’re a TikTok regular, you’ve no doubt noticed the rising trend for “Asoka” makeup. Originating in India, it draws its inspiration directly from the traditional look adopted by Indian brides on ...

Planning bridal makeup can feel overwhelming. Between outfit trials, jewellery decisions and endless Pinterest scrolling, it’s easy to feel stuck. But what if you could actually see your dream bridal ...

A popular makeup artist and digital content creator has left the internet both impressed and unsettled after sharing a video of herself applying traditional Indian bridal makeup, on a silicone face ...

Brides gear up for this year's approaching wedding season with a flurry of celebrations, festivities, and all-important makeup looks. This season is all about a natural glam look with a pop of colour ...

Arjita Mishra has an insatiable appetite for global affairs, fashion, and the latest trends. She is a cinephile and music enthusiast who thrives on movies, web series, and rhythm. Bringing eight years ...