Speak like an insider! Welcome to Snopes-tionary, where we'll define a term or piece of fact-checking lingo that we use on the Snopes team. Have a term you want us to explain? Let us know. Also known ...

The rhetorical tactic referred to as "poisoning the well" is an attempt to discredit rivals by presenting negative information about them before they have a chance to speak. It's a common tactic in ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...