Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

The U.S. Census Bureau is requesting $10 million to study the best way to ask about sexual orientation and gender identity, aiming to gather better data on the nation’s LGBTQ population. Here are some ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...