A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make ...

People's perceptions and their interpretation of the world are known to often be influenced by their expectations and past ...

Decisions made during the pharmaceutical research and development (R&D) process involve many risks and uncertainties. With the emergence of behavioural economics, substantial literature has ...

Implementing predictive analytics can become one of the biggest competitive differentiators for any educational institution ...

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

Inductive reasoning is a critical skill that enables individuals to make sound decisions by drawing general conclusions from specific observations. Whether you’re working on a high-stakes business ...

Learn about self-enhancement, a bias by which individuals overvalue their own successes. Discover its implications, examples, ...