Companies without an army of marketing experts must often resort to "bootstrap marketing" to spread the word about their brands. "Bootstrap marketing" takes its name from the expression "pulling ...

Bootstrapping is a self-starting process that entrepreneurs use to fund and grow their startups or businesses using their resources or the company's operating revenue. Rather than relying on external ...

The expression ‘pulling yourself up by your bootstraps’ evolved to mean ‘attempting to do something without outside help’. In business, ‘bootstrapping’ is the practice of building a business without ...