A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

Economics often borrows ideas from the sciences, yet unlike physics or chemistry, no country has ever run a controlled, pure economic experiment on a national scale. A pure experiment requires ...

This bold social experiment forces people to confront a question they’re never prepared for: would they let a stranger live with them? The reactions reflect micro-expressions, trust cues, and ...

Dr. Weatherby is the director of the Digital Theory Lab at New York University. It’s hard to walk a block or finish a morning coffee without encountering some system that attempts to tell you what to ...

Scientific ontologies are systems and/or knowledge structures that specify concepts of science with agreed-upon labels and definitions and provide a framework for complex relationships among the ...

Why do so many AI projects flop? After years of hearing how AI will revolutionize business, recent studies have shown that companies are still consistently struggling to wring value from their ...

People with health anxiety tend to get tangled up in problematic behaviors, such as reassurance-seeking, excessive body checking and avoidance. These behaviors act like a vortex, sucking you into that ...