Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing” the guest experience and building brand recognition and loyalty across its 22-flag portfolio.