Ad testing can be a time-consuming part of the PPC optimization process. This Google Ads script can help you do PPC ad tests the right way. Ad testing can be a time-consuming part of the PPC ...

A clutch of historic ad campaigns has been redrafted using inclusive vocabulary to convey the importance of LGBTQ+ inclusivity in advertising and marketing. Representation drive sees classic ad ...

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency. One of the best ways to deal with these is to start automating these ...

Bing Ads Scripts are released in beta. The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts. Why it ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant ...