Pocket Gamer.Biz

Unity: “AI is not something that the industry or individuals can ignore. It's going to change game development”

"In some ways AI is about computers speaking closer to human’s language. And that level of conversation, I think, can be a great thing." "It's been a tough year and we've been going through a bit of a ...
TechCrunch

With Muse, Unity aims to give developers generative AI that’s useful and ethical

Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation. Muse, ...
Creative Bloq on MSN

Unity 6 goes all-in on AI for future updates

On the third day of GDC 2025 in San Francisco, Unity today revealed what game developers can expect from future updates of Unity 6, one of our picks of the best game development software. Unity plans ...
GamesIndustry

Unity's push for "responsibly sourced" AI tools

Unity is pressing on with its push into AI development tools, announcing at today's Unite event that Muse is now in early access. Despite the debate surrounding the use of artificial intelligence in ...
Business Wire

Unity Further Supports Creators Across the Game Development Cycle With New AI Features, A First Look at Unity 6, and The Debut of Unity Cloud

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing real-time 3D (RT3D) content, unveiled a slate of new AI innovations and platform updates to ...
Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...
Game Rant

Report Reveals How Many Game Studios Are Using AI

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Business Wire

Unity Announces Enhanced Engine Performance and Stability, New Platforms, and AI-Powered Workflows at GDC 2025

SAN FRANCISCO--(BUSINESS WIRE)--GDC – Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that developers can expect enhanced performance and ...
VentureBeat

Unity 6 debuts next year with AI-powered innovations and platform updates

Unity, the global game engine and monetizationplatform, said that its Unity 6 platform will launch in 2024 with AI innovations and platform updates. The company for crafting and nurturing real-time 3D ...
GamesIndustry

Unity on AI, new tools, and recovering from the Runtime Fee

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...